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The Card Designer Highlight is a collection that includes unbiased makers whose greeting playing cards yow will discover in Paper Supply shops. Meet and be impressed by a brand new designer each month on our weblog!
This month, meet our Card Designer Rosanna of Shorthand Press. Rejoice Worldwide Ladies’s Month and learn the way this girl owned enterprise began 16 years in the past and the place a gentle tempo, unique greetings and the magic of letterpress has result in right this moment in our weblog publish right here.
How did you each start your card-making profession?
A few years in the past, I discovered myself drawn to this little retailer in Seattle. I might go in and simply have a look at the greeting playing cards, really feel the paper, learn the phrases, have a look at the again to see who made them, after which attempt to discover out extra in regards to the firm and one who had made the playing cards. I realized that the printing technique that I noticed on these playing cards that I used to be so drawn to was referred to as letterpress printing. I discovered a category and realized easy methods to print on a letterpress, purchased my very own press and began printing enterprise playing cards and marriage ceremony invites.
It wasn’t till I used to be a few years into printing that I assumed to myself “Perhaps I strive my hand at making a greeting card. I’ve just a few concepts!”. I made somewhat assortment of about 12 playing cards, took images of them, assembled a tiny catalog and walked into just a few shops in Seattle to hawk my wares. And the Shorthand greeting card line was born!
Creating greeting playing cards has been such a satisfying and great profession and I’m so glad that I found letterpress greeting playing cards in somewhat retailer in Seattle all these years in the past. I can’t consider how far that little assortment of 12 playing cards has come!
The place do you draw inspiration from? Meals? Pop Tradition? Timeless Motifs? Playful Puns?
Inspiration comes from colour combos, from structure, people artwork, swatches of previous cloth. Inspiration for sentiments comes from my life and the lifetime of these round me – what are the playing cards we wish to ship that we don’t have the phrases for? What are the events we discover ourselves celebrating?
It’s essential to me that the emotions we categorical on our playing cards for each scenario are unique. There are solely so some ways to say Completely satisfied Birthday, however the problem of developing with a brand new option to say it’s enjoyable! After I suppose I’ve give you an concept that I’ve by no means seen earlier than, I google the mixture of phrases to double examine that another person hasn’t already had this good thought, haha. Now we have a pair older playing cards in our line which have candy sentiments which might be common corresponding to “I really like you to the moon and again” – however even that line doesn’t have a particular creator attributed to it.
What does your day appear to be as a card maker and designer?
I drop my daughter off at college after which head into work. My desk is at our first retailer location within the Highland Park neighborhood of Los Angeles. Our print store is positioned behind our retailer. At this level in my business trip, the majority of my time is spent operating this firm – which I completely love. Every day brings varied areas of focus within the enterprise from fascinated by wholesale gross sales, budgets, print schedules, social media, analyzing knowledge, constructing techniques, conferences, photograph shoots, what every retailer wants. I really like being within the print store to see what Nick and Paul are printing that day, I like to get a glimpse of the orders Martin is delivery out, watching Coral, Corey and Ian make notebooks and fold greeting playing cards to meet orders. It’s enjoyable to stroll by the shop and listen to the retail staff working with prospects, to take a seat at my desk and work with the again of home staff on the print store and retail operations, or hear in regards to the progress of our wholesale gross sales from Molly. I’ve a completely great staff and I’m so lucky daily to work in such an important atmosphere.
After which earlier than I do know it, the afternoon comes and I race again residence to choose my daughter up from college. Usually the concrete work is completed for the day, however simply residing life as a enterprise proprietor and entrepreneur is filled with inspiration. Within the down time after work is commonly when my inventive mind subconsciously thinks of recent card concepts or continues to refine concepts for brand spanking new merchandise, or I’ve an thought of easy methods to remedy a query on a spreadsheet. I’ve realized that point spent NOT working is as precious as time spent working and I really like being open to the inspiration that may hit after I’m doing non-work associated duties.
What’s your most well-liked medium?
Letterpress printing continues to be our major printing technique and I simply adore it a lot. The way in which colours overlap to create new colours, the best way the feel of the paper provides a further layer to the general design is a magic I haven’t gotten uninterested in but. For instance: a discipline of flowers is printed on a card, the inexperienced ink urgent into the paper – the aid of the little white flowers left poking by the inexperienced have an virtually 3-D side to them as a result of the white paper has not been smooshed down by the press. The white flowers appear to be they’re coming out of the sphere. Then blue ink is added to create the sky, and little flower stems and grass blades seem the place the blue ink additionally overlaps in sure spots with the inexperienced ink. I don’t suppose I’ll ever recover from how a lot I really like letterpress printing!
What does your inventive course of appear to be?
Ariel is my co-greeting card designer at Shorthand and since 2017 we’ve got labored collectively to create all of the playing cards. Yearly we share inspiration with one another of what we’re loving (proper now we’re very floral heavy, and I simply can’t get sufficient!). This consists of specific motifs, colour combos, and many others. After which as we work by every assortment, every new launch, we pull from our bigger themes that we’ve compiled for that 12 months and we expect by the emotions we would like for every card. It’s a true inventive partnership. Ariel creates the visible components, I consider the emotions and do the handwriting for the playing cards, after which we refine our ideas – it may be troublesome to inform the place her work stops and mine begins and vice versa. It has been such a pleasure to develop such a robust inventive partnership and I believe our work is stronger due to our teamwork.
What are you most happy with as a creator and card maker?
I’m so happy with the sluggish and regular journey this enterprise has been on. I began printing in somewhat shed in my yard in Seattle 16 years in the past. The print store moved to Los Angeles, the staff expanded, we opened our first retail retailer 8 years in the past, we simply opened our second retail retailer final summer time, our wholesale line continues to develop, we’ve got such nice relationships with each our distributors and our stockists. I’m proud to have created jobs that pay folks pretty, this work is truthfully all a lot extra fulfilling due to the staff doing this work with me. I’m happy with the truth that I’m nonetheless delighted by greeting playing cards even 16 years later.
Any private tidbits? Particular abilities/enjoyable details?
This 12 months, in an try to increase my mind past mothering and dealing, I purchased a drum set. I’ve at all times needed to discover ways to play the drums, so now I’ve a equipment in my storage and most afternoons I am going out and play for some time whereas my daughter performs close to me within the storage. This expertise has been an important reminder that studying new expertise is invigorating!!
Discover Shorthand Press Playing cards, corresponding to Funkier Cheese Birthday Card, Stoked for Your Engagement Card, and Planning a Wedding ceremony Card at our native retailer or on-line at papersource.com. For extra inspiration and behind-the-scenes motion, comply with ShorthandPress on IG.
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