Card Designer Spotlight X Hartland Cards

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The Card Designer Highlight is a collection that includes unbiased makers whose greeting playing cards yow will discover in Paper Supply shops. Meet and be impressed by a brand new designer each month on our weblog!

Learn the way a background in trend design developed into a trendy card designer enterprise with Emily J of Hartland Playing cards. Be taught extra about her favourite pastime became a colourful and spunky card assortment and thriving enterprise right here.

How did you start your card-making profession?

I’ve all the time made my very own playing cards and love all issues paper. I studied trend design, largely as a result of I used to be drawn to sample and textile work. My first job at a ready-to-wear trend firm taught me every little thing from placing on a runway present, gross sales outreach and exhibiting at market week, manufacturing within the garment district, and delivery to wholesale accounts. Varied different work included idea design (colour palettes), underwear design, and accent design.

I discovered myself making greeting playing cards at my desk for co-workers, and finally for his or her pals. I designed a tiny line of playing cards and confirmed them to a paper retailer across the nook from my house in Brooklyn. The store proprietor bought some playing cards! In success, a buyer that bought a card from the shop contacted me on etsy to make a child bathe invite… and the invite was for a purchaser from Anthropologie. I despatched the client samples, she bought a pair playing cards, and my line and enterprise grew and grew. Quickly after, Paper Supply discovered my work via a publish on Design Sponge. I’ve been so fortunate and I really like what I do, and I hope it reveals.

The place do you draw inspiration from? Meals? Pop Tradition? Timeless Motifs? Playful Puns?

I draw inspiration from my day by day life, nature, and classic textiles and wallpaper. I really like a pun, however they largely come after the design is full.

What does your day appear to be as a card maker and designer?

About 9 years in the past we moved to an outdated normal retailer. As a result of it had a wonderful storefront, we opened a espresso/stationery store, and my studio is nestled behind. Most of my days are spent fulfilling wholesale orders with my workforce. Being a part of the warehouse retains me in contact with what’s promoting and the outlets I promote to.

What’s your most well-liked medium?

I taught myself use procreate on an ipad and it has actually streamlined my artistic course of. I toggle from my ipad to my laptop till I’m pleased with the art work, after which normally sit with it a couple of days to ensure I nonetheless love the cardboard and message. Beforehand I hand sketched every design on paper, then scanned them into the pc to paint with my neon pigments.

What does your artistic course of appear to be?

I normally do my designing in a couple of compact days once I have to print extra playing cards. I actually immerse myself in concepts for days. I’ve a folder I preserve of issues I really like, locations I’ve visited, or photos I’m impressed by that I reference. Then I simply begin drawing and see the place it goes.

What are you most pleased with as a creator and card maker?

I’m so proud that I may help folks convey their messages to pals and family members. There have additionally been a couple of outlets that I used to be so excited to promote to, together with many in different international locations. Truthfully, I’m blissful each single time a card design works out. With the added neons in my printing course of I don’t get to see proofs – so each card generally is a threat however can be very rewarding.

I’m additionally proud to say that we print all our playing cards on a 100% carbon-neutral press right here in NY. Our paper and envelopes are each 100% recycled and our ink is vegetable-based primarily based which is more healthy for the planet.

Do you could have any private tidbits that you just want to share? Particular abilities/enjoyable details?

After I first began promoting to Paper Supply I hand-painted all of the neon on the playing cards. Digital printing can’t obtain neons, so till I may print on the amount I do immediately I used to be including them with paint! Fortunately I now not want to do that, and it opened me as much as including way more neon.

I simply began taking pottery lessons at an area studio, and I’m having a lot enjoyable doing one thing for myself and simply taking part in! It feels good to make one thing with none expectations and take a look at a brand new medium. I encourage everybody to be taught one thing new and make one thing together with your arms, it’s transformative.

Discover Hartland Playing cards, equivalent to Completely satisfied Anniversary My Love Card, You Brighten My Day Greeting Card, or Glowing Dinosaur Bones Birthday Card at our native retailer or on-line at papersource.com. For extra inspiration and behind-the-scenes motion, comply with @hartland.playing cards on IG.