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Eight Row Flint in Houston, TX, is aware of what company actually need for Christmas: Pappy Van Winkle. The Texas icehouse hosts Pappy Van Winkle Day yearly on Dec. 26, throughout which it sells the coveted bourbon at value in 1 ½-oz. tastings to the primary 100 company.
The thought got here from Eight Row Flint co-owner and beverage director Morgan Weber. Whereas standing in line for Eight Row Flint’s annual allocation of Pappy Van Winkle in 2015, Weber witnessed the stress and animosity it was creating amongst his friends within the beverage business. He determined to show the exclusivity on its head and created Pappy Van Winkle Day to rejoice the bourbon and make it extra accessible to the Houston neighborhood.
This yr’s Pappy Day celebration would be the seventh. Visitors arrive at Eight Row Flint as early as 3 a.m. to save lots of their spot in line; final yr’s line wrapped across the bar. As soon as the celebration is full, the bottles are smashed to stop anybody from filling an empty bottle with low-cost bourbon and reselling it on the bourbon black market.
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