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Obtain the survey outcomes right here
Do customers draw back from substances which are unfamiliar or have chemical-sounding names? And do they gravitate in direction of meals with sure substances, whereas avoiding others? A latest IFIC survey of 1,000 People explores the general public sentiment round substances in meals and drinks, why individuals store the place they do, and what drives purchases in relation to sure meals.
Highlights
Six in ten People say they normally contemplate substances when selecting meals to purchase. Shoppers select the place they store primarily based largely on the standard of meals supplied and the worth of meals offered. Quite a lot of meals can also be a high purchase-driver, whereas substances are much less necessary. When deciding which meals to buy, individuals have a tendency to decide on these they contemplate to be good for them; this consideration outweighs selecting “acquainted substances.” Well being and security are the highest causes individuals keep away from sure substances. For individuals who imagine some substances are unsafe to eat, greater than 4 in ten imagine these substances will have long-term impacts on their bodily well being. Almost three in ten assume an unknown, chemical-sounding ingredient will not be protected to devour. In the case of meals containing naturally occurring compounds which will pose risks (e.g., arsenic, lead, cadmium, and mercury), customers are most involved about seafood—with child meals an in depth second.
Methodology
One thousand interviews have been performed amongst adults ages 18+ from Might 4th by way of Might ninth, 2023, and have been weighted to guarantee proportional outcomes. Totals could not equal 100% as a result of rounding. The Bayesian confidence degree for 1,000 interviews is 3.5, which is roughly equal to a margin of error of ±3.1 on the 95% confidence degree.
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