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It’s been two weeks for the reason that 2024 World Ag Expo got here to an in depth, and Sam Baldivia is already seeing the advantages of one other well-attended farm present.
“As quickly because the expo is over, I’ll wait a couple of days earlier than reaching out to potential clients that I met there,” he says. “It’s a course of of claiming, ‘Hello, we talked about irrigation or different enterprise on the farm present. When can we revisit this and take issues from there?’ I believe the shoppers actually like that contact.”
Because the Irrigation Gross sales Supervisor at Fruit Growers Provide, Baldivia is aware of the worth of fine communication and real relationships. To him, that’s what the World Ag Expo is all about.
“The expo is nice for publicity,” he explains. “It’s crucial that we present up, shake palms, introduce ourselves to individuals who don’t already know us, and let the growers know we’re there for them. I’m on the expo to symbolize my firm and clarify what we’re all about.”
He wasn’t the one individual from FGS who confirmed up this 12 months.
“Matt Shekoyan, our COO, was there for a couple of days,” Baldivia provides. “[General manager] Jovina Lucas was there, too. I believe that actually helps, as a result of individuals wish to know who the bosses are. Matt and Jovina confirmed as much as meet clients, speak to distributors and put names to faces. They actually did their half.”
Prospects confirmed up in excessive numbers, too. This 12 months’s attendance handed final 12 months’s whole of 108,000 individuals. For Baldivia, one of many highlights of the week concerned spending time with these clients not solely on the FGS sales space — which featured a number of chairs, encouraging distributors and attendees alike to take a seat down collectively and talk — but additionally on the tailgate occasion that FGS hosted with a number of companions.
“Prospects and distributors got here to the RV part, and we had a BBQ as a thank-you. Typically, it goes from 4 to 7. Typically, it goes till midnight or 3 within the morning, relying on how loopy you wanna get! It’s only a thank-you to our distributors, to our workers, to our clients. We now have rather a lot to be grateful for.”
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